Making the most out of Facebook interaction
Facebook is often considered a more personal and friendly way to share information with people important to you. It allows you to post your pictures, videos and what you have been up to, as well as to ask questions and seek public opinion. You can control how much information you want to share with whom. It is helpful if you try to encourage your Facebook followers to like and share the information they find.
As Facebook permits longer posts than Twitter, there is an opportunity for a more extensive explanation in posts and as part of the About section. It is important to remember however, that while sharing more information can be useful, people still tend to make note of posts that really grab their attention, so keep it brief. Links, graphics and other visuals are always helpful to attract attention.
Facebook applies more complex processes than Twitter when deciding what appears on other users’ news feeds. Just because something is posted, doesn’t necessarily mean it will be viewable by everyone who likes your page. For this reason, it is important to keep an eye on your page insights in order to determine the best time of day to post, and to identify the types of posts which tend to get the most interaction. Typically these will be posts with graphics or the newest and particularly useful information so it is important to post information regularly.
Consistency will help to engage your followers but you can also target particular regions or groups of people and organisations for different posts.