Increasing Knowledge and Understanding
For World Obesity Day Europe, EASO’s aim is to increase knowledge and understanding of the need for action at both European and national levels to improve prevention, treatment and care. At the same time, the campaign supports European citizens who are overweight or have obesity to make lifestyle changes to manage their weight and improve their overall health and quality of life.
It will include regional and national campaigns and local activities and events.
The story behind World Obesity Day and World Obesity Day Europe
For many years, obesity days have been held in regions across the globe. Among the first of these was European Obesity Day (EOD), first organised in May 2010.
What started as a grass-roots campaign involving a small group of concerned doctors and patients, quickly turned into a major event with participants and activities across many European countries.
In 2010 EOD received the award for ‘Campaign of the Year’ at the European Public Affairs Awards and in 2017 it won the Best European Lobbying Campaign Award.
World Obesity Day (WOD) was launched in 2015 as an initiative of the World Obesity Federation to stimulate and support practical solutions on a broader, global basis to help people achieve and maintain a healthy weight, and to reverse the obesity crisis.
In the spirit of a global approach, many leading obesity organisations now align World Obesity Day activities annually on March 4.
Further information on the Global World Obesity Day initiative can be found on the website: https://www.worldobesityday.org/