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Social Media Content

Help us spread the word on social media.

Remember to use the hastags #WODEurope, #WorldObesityDay and #AddressingObesityTogether on all your posts, comments and reshares.

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Twitter, Facebook and LinkedIn posts, in particular, can help to draw attention to the World Obesity Day Europe website

Healthcare

The lack of education and training for physicians and other healthcare professionals is a significant barrier to obesity treatment
It is important to create a supportive healthcare environment to ensure patients will continue to return for treatment for their obesity
There is a recognised need for multidisciplinary obesity care supported by specialists including psychologists, nurses, dieticians and exercise physiologists.
Pharmacists have an important role to play, supporting patients in understanding their treatment options and encouraging them to seek advice from their healthcare provider.

NCDs

Across the WHO European Region, obesity is likely to be directly responsible for at least 200,000 new cancer cases annually. We must work together with the cancer community. Together we are stronger!
44% of type 2 diabetes, 23% of ischaemic heart disease and between 7% and 41% of certain cancers are attributable to overweight and obesity. Many patients are not aware of these links, this knowledge empowers patients to act and seek help sooner.
Did you know that obesity is also considered a cause of at least 13 different types of cancer, including: breast, colorectum, kidney, liver and ovary, multiple myeloma and meningioma.
For some countries in WHO European Region, it is predicted that obesity will overtake smoking as the leading risk factor for preventable cancer in the coming decades.

Stigma

Obesity care is about health, not weight. Weight loss is just one outcome of obesity care and should never be the only focus for the patient.
Supporting people living with obesity will help them seek the care and treatment they need.
People living with obesity deserve care, free from stigma and shame.
It is important to ask your doctor for advice or ask to be recommended to an obesity specialist.
Ask your national obesity association for details of local support groups in your area.
By sharing their stories, people with obesity can support others affected by the disease.

Policy

Forecasts suggest that if European governments devoted their existing resources allocated to weight management towards the most cost-effective approaches, some countries could save up to 60% of the cost of treating obesity.
No European Member state is on track to reach the target of halting the rise in obesity by 2025. It's obesity & .. Not obesity or ..
Obesity needs to be more widely recognised in Europe as a chronic disease. There are too many discrepancies between recommended best practice and actual care provided, let's reduce the gaps for people living with obesity.
Policy and environmental changes alone are not treatments for people with severe obesity. We need prevention, treatment and management to improve health.

Did You Know

Overweight and obesity have reached epidemic proportions in the WHO European Region, affecting almost 60% of adults.
The European Court of Justice ruled that obesity can be classified a disability when it causes long-term impairment. We urge that action be taken to make this a legal classification for those affected.
Obesity is recognised as a chronic disease by WHO that requires long-term management. Help us in #Addressing ObesityTogether
The Organisation for Economic Cooperation and Development (OECD) also recognises obesity as a chronic disease. We need to do more than say obesity is a disease, but act on it for #Addressing ObesityTogether

Making the most out of Facebook interaction

Facebook is often considered a more personal and friendly way to share information with people important to you. It allows you to post your pictures, videos and what you have been up to, as well as to ask questions and seek public opinion. You can control how much information you want to share with whom. It is helpful if you try to encourage your Facebook followers to like and share the information they find.

Facebook Content

As Facebook permits longer posts than Twitter, there is an opportunity for a more extensive explanation in posts and as part of the About section. It is important to remember however, that while sharing more information can be useful, people still tend to make note of posts that really grab their attention, so keep it brief. Links, graphics and other visuals are always helpful to attract attention.

Facebook Traction

Facebook applies more complex processes than Twitter when deciding what appears on other users’ news feeds. Just because something is posted, doesn’t necessarily mean it will be viewable by everyone who likes your page. For this reason, it is important to keep an eye on your page insights in order to determine the best time of day to post, and to identify the types of posts which tend to get the most interaction. Typically these will be posts with graphics or the newest and particularly useful information so it is important to post information regularly.

Consistency will help to engage your followers but you can also target particular regions or groups of people and organisations for different posts.