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Messaging pack

The key messages provide top-line language to outline the framework for our campaign. The intention of the key messages is to build a common understanding among our partners and collaborators about our joint mission to get obesity more widely recognised as a chronic disease, to reduce the stigma that is often attached to it, and to draw attention to the rising rates of overweight and obesity in Europe.

Supporting statements provide further elaboration and references can be followed for more detail.

The key messages include those on obesity, World Obesity Day, and messages for key audiences: policymakers, healthcare professionals, reimbursers, pharmacists, media, patients and general public.

Lady purchasing fruit from a market stall

Addressing Obesity Together