COVID-19 has dramatically changed events. In-person meetings, seminars and conferences have all had to move online.
Online events don’t have to be slick to be engaging. But they do need to be interesting, enjoyable and free of technical hiccups. The audience needs to feel the value of participation and more knowledgeable afterwards.
Whilst many of us are keen to get back to physical events, for the time being, virtual dialogue will continue to be an essential part of our communications. Even when the ‘new normal’ begins, most organisations which have made a switch to virtual events will likely keep them, at least as a component of their communications. So perfecting virtual offerings now is likely to be a good investment.
Hosting a virtual event has many similarities to an in-person event, but with the extra challenge of having to work harder to keep the virtual audience engaged. When you are presenting in front of a room of people, you can observe body language and facial expressions to judge whether or not the audience is following what you are saying. But obviously, you can’t see the audience in a webinar, and there is a risk of delegates leaving with just one click, or becoming distracted by other priorities. So, it is critical to plan well and execute professionally.
World Obesity Day offers an ideal opportunity to hold virtual events of your own, as the focus of everyone’s attention will be already on obesity. ECPO have produced this guide to inspire you and help you hold virtual events of your own.
We hope you find it useful.